Launched in 2007, the mPedigree initiative actively engages stakeholders in developing nations towards safer drugs via a combination of stepped up enforcement and carefully crafted technology.
MPedigree's efforts contribute directly in developing a comprehensive strategy to combat fake drugs in developing nations, where the
WHO estimates that more than 30% of drugs could lead to the horrid healthcare crises that fake drugs often unleash.
Via cellular authentication methods, mPedigree has validated the concept of mobile-based drug pedigree assurance in developing nations.
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To cue to the mPedigree interview, click on

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BBC World Service recently interviewed mPedigree co-founder, Ashifi Gogo, discussing the issue of fake drugs and our innovative solution to the problem. BBC's Health Check program regularly profiles salient issues in healthcare from around the world, holding interviews with experts in the field and capturing first-person accounts. The insightful program is broadcast worldwide on radio and via a
podcast on the Internet. Radio broadcasts are still very relevant in developing nations since radio enjoys a larger listener base than TV or Internet-based platforms. Leading mobile phone manufacturers are including radios in cell phones for such regions.